Territorial Branding as a Strategy for Identity and the Development of Rural Tourism
Published 2025-08-18
Keywords
- Territory,
- Brand,
- Identity,
- Rurality,
- Tourist
Copyright (c) 2025 Graffylia, Revista de la Facultad de Filosofía y Letras
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Abstract
This article is focused as an alternative to the construction of a brand-territory in regions with rural-tourist potential, so that from it the identity of the place is visualized in a disruptive and interdependent way through images that connote and visualize its competitive advantage. Therefore, this alternative is transversally aligned with the development plans at the governmental and municipal level in any region, where the priority development in each of these regions should be balanced with the vocations, in addition to local knowledge. At the same time, brands are used as tangible symbols of the values that visualize the identity, to form an organic systematization of things in the context of the territory in which we live and wish to live.
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References
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